The eMarketing Techniques Conference for Businesses in Austin was a huge success. – Katrina Gadison, Austin Community College
The event took place on January 29th, 2009 and was co-produced by Austin Community College and WorkSmart eMarketing. The event featured more than 10 experts in the field of eMarketing throughout the day, including:
- Rick Burnes, Hubspot
- Amy Lemen, Writeous Words Communications
- Brian Massey, Conversion Sciences
- David Toth and Brad Kleinman, WorkSmart eMarketing
- Alissa Ruehl, Apogee Search
- Matthew Parente, Aperio Marketing
- Simon Salt, IncSlingers
- William Leake, Apogee Search
- Brian Combs, Apogee Search
Over 65 individuals from the greater Austin and beyond participated in the event and feedback has been very positive.
The day kicked off with an opening keynote presentation from Brad Kleinman. Brad’s motivational and enthusiastic energy spread throughout the crowd as he spoke about the importance of internet marketing in today’s environment.
One of the vital takeaways from Brad’s speech was the importance of systematizing your eMarketing efforts. With all those tools that are out there, it is important to focus on just a few tools and techniques and give them a try, instead of getting paralysis by analysis.
Breakout Sessions
Breakout speakers varied in experience and expertise from Search Engine Marketing, Blogging, Email Marketing and more. There were a plethora of choices for all the attendees to choose from. Click here to access all the pictures from the event.
Breakout Session Presentation by Amy Lemen and Brian Massey – Copy that turns searchers into buyers
Click here to access all the pictures from the event.
Plenary Speech By Rick Burnes of Hubspot
Rick Burnes, editor of HubSpot’s blog gave a plenary speech during the lunch hour on Inbound Marketing & the Next Phase of the Web. During Rick’s 75 minute presentation, he covered some of the important components of a successful online marketing campaign, the benefits of inbound marketing verse direct and how it will be critical to divest many of your resources from traditional and direct marketing to inbound marketing via the web. The audience was extremely engaged as they asked questions throughout the presentation. Check out Rick’s presentation below.
All Good Things must come to an end
The day ended with the participants spending the last 45 minutes with the experts answering any of their questions and helping point each person in the right direction. All and all the day was a great success!
Were you at the conference? What were your thoughts?