On June 17th 2009 we ran a 60 minute webinar on Facebook Best Practices for Educators. The webinar was highly successful and you can view the Slideshow above, and the video recording on this post as well.
We covered a great deal of content in a short amount of time, as we looked at Facebook Personal Profiles, Facebook Ads, Facebook Public Profiles, and more.
The Top 12 Facebook Tips and Best Practices for Educators:
- Consistent messaging, high frequency, high quality
- Measure engagement and report success…use Facebook insights
- Choose your landing page…don’t just send them to your homepage
- Try Facebook Ads! They won’t get you a high click-through-rate (CTR) but you only have to pay when a user clicks.
- Get a vanity URL. Click here to get one now.
- Segment your fans with Facebook lists
- Leverage Facebook Apps – connect to blog, twitter, YouTube, etc.
- Embed custom FBML and customize your ‘sub-navigation’
- Create different content for fans versus non-fans
- Cross promote your page on websites, email, blog, etcLink to appropriate college landing pages
- Create your protocol – who will update? Who will moderate? Etc.
- Establish a publishing schedule
We also analyzed 7 Educator Facebook Pages:
- Berkeley
- William and Mary
- Stanford
- UCLA
- University at Albany
- University of Michigan
- Michigan State
What did we miss? What are your best practices for Facebook?
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