When I get the opportunity to speak at various conferences and workshops throughout the country and world wide web, the conversation ranges from specific topics to the big picture. What I am learning from both working with clients but educating as well is the importance of (1) Strategy and (2) keywords.
If it’s trying to figure out how to leverage social media or blogging, or determining how eMarketing integrates into your marketing plan a strategy is a must. A part of that strategy is determining what your keywords are, and how your organization is going to monitor them. So, why are keywords so important:
1. Millions of searches are done on search engines daily. Getting found for keyword phrases that your target might search for is critical in the big picture of online marketing.
2. In order to determine keywords, you can’t guess and get lucky. You have to TALK with your customers and prospects, learn about what they look for when trying to find your product or service, and measure whether or not your traffic from these keywords are qualified leads and referrals from the search engines.
3. Keywords are not only reflected on your website, but EVERY where on the internet. Take a look at Sure To Grow’s youTube channel. There video for an Ebb & Grow hydroponic system is number five on google.
Check out these tools and resources to help determine keywords for your organization. See what your competitors are optimizing for and how competitive the landscape looks for various keyword phrases and markets.
Use Google’s tool when looking to analyze the average monthly search of a specific keyword, but also obtain synonymous recommended by Google. Other results with this tool include the average cost per click (CPC) on paid advertising with Google.
A great resource for providing education, tools, resources and paid services to help every SEO to be the best they can be. Both free and paid tools available, track links to your site, top performing keywords and more!
Use SEO Chat to look at the keyword density on any of your pages on your website. When a search engine is crawling your website, they look for repetitive keywords, in phrases. You don’t want to go crazy, but you also need to have a substantial balance on integrating key keywords.
Finally, a paid tool for more professionals or avid search optimizers. If you are focusing on new keywords or ongoing performance and updates, wordtracker is one of the best paid services to do keyword research and tracking with.