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	<title>Comments on: Making a list, checking it twice: 7 ways to measure social media</title>
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	<description>It&#039;s not just about your website... It&#039;s about your web strategy</description>
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		<title>By: Lauren Vargas</title>
		<link>http://worksmartim.com/blog/2009/12/14/social-media-measurement/comment-page-1/#comment-110</link>
		<dc:creator>Lauren Vargas</dc:creator>
		<pubDate>Wed, 16 Dec 2009 00:28:45 +0000</pubDate>
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		<description>What a fun post! Great steps to begin making the case for social media. You have to know where you are going to get where you are going...and you are spot on about the importance of metrics! Don&#039;t forget about integrating your engagement with web analytics and CRM data... Thank you for the shout out!

Lauren Vargas
Community Manager for Radian6
@VargasL</description>
		<content:encoded><![CDATA[<p>What a fun post! Great steps to begin making the case for social media. You have to know where you are going to get where you are going&#8230;and you are spot on about the importance of metrics! Don&#8217;t forget about integrating your engagement with web analytics and CRM data&#8230; Thank you for the shout out!</p>
<p>Lauren Vargas<br />
Community Manager for Radian6<br />
@VargasL</p>
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