Do you use Skype, Gchat, AOL or one of the other popular instant messaging tool? How about with video?
With internet speeds increasing across the world and streaming video on the rise with sites like YouTube, web video is becoming an integral part not just to do business, but between friends and family around the world.
Ad Age recently published an article, “Video Chat Is Where It’s at — but How Do Brands Fit in?” in regards to how marketers need to start examining ways to utilize the platform as a marketing medium. We are looking for some examples of practical use of streaming web video, please post some of your stories!
Some information about video
- A Cisco research report last summer estimated that although video calling and video instant messaging are still a “small fraction of the overall internet traffic,” video communications will increase tenfold from 2008-2013.
- Internet video viewership is huge and on the rise, but the audience dislikes intrusive advertising. A new eMarketer report addresses how marketers can reach them effectively.
- Young consumers tune in to web video “ComScore reports that the average consumer is watching just over 273 minutes of online video per month, an increase of about 70% year over year.”