10 tips to get the attention of your sales prospects

October 27, 2009

Your customers are inundated with marketing messages, financial statistics, economic indicators, and competitive analysis forms. What can you possibly say to a customer that would grab their attention, stimulate their interest and even make them want more information?
The answer is offering what you might be able to do for them and then asking a [...]

Read more

Integrated Campaigns in Action: Flash Mobs

October 22, 2009

Time are changing.  Ad Agency’s are changing their business model.  New media can not be measured with old metrics.  How are we going to integrate our campaigns using both traditional and digital mediums.  A great example of a campaign that generated buzz and attraction online and ____ in person is a Flash Mob.  I just [...]

Read more

Twitter + #Hashtags + Conferences = Awesome Combo!

October 6, 2009

You can’t watch TV these days without hearing about Twitter, the ‘micro-blogging tool’ that allows you to communicate with people in 140 characters or less.
No matter what stage of The 5 stages of Twitter Acceptance you are currently in, you may or may not be aware of a very powerful way to take advantage of [...]

Read more

Top 10 Best Practices for Running a Stupendous Webinar

September 29, 2009

We all know that webinars can be effective, efficient and realize a high ROI.  But how can we make sure that happens more often than not?
At WorkSmart, we run a good amount of webinars every week for various organizations, small businesses, and entrepreneurs. Because of our focus on constant improvement, our ‘recommendation rate’ has [...]

Read more

Moving beyond “How many visitors should my site get?”

September 22, 2009

I read a blog post today over at HubSpot entitled “How Many Visitors Should Your Site Get?” and it upset me that so many people are still just focused on visitors as the magic number for their website.
It reminds me of the late 1990s when people would brag about how many “hits” their site was [...]

Read more

Extreme Makeover – Website Edition

September 16, 2009

Have you ever wondered why your website doesn’t get more hits? Do your customers go to your college website and just give up when they can’t find your Workforce Development or Contract Training Area?  Just how boring is your website?
From my experience, the Continuing Education/Workforce Development Area of a college usually is an “add [...]

Read more

← Previous Entries

Next Entries →