Google Analytics showing duplicate cities

March 8, 2010

At the beginning of each month, I put together a SmartStats report for our clients that details various online metrics from the previous month.  One tool I use to do this is Google Analytics.  Well this month, while putting together reports for February, I noticed cities appearing twice in the Map Overlay section:
When I change [...]

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Cleaning out your social media feeds for 2010

December 23, 2009

Ah, a new year.  A time to go out with the old and in with the new.  Many people use this time to get rid of junk that’s been sitting in the garage/attic/basement since before Netscape has its IPO.  (August 9, 1995)  But what about cleaning up the junk that’s sitting in your social media [...]

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Making a list, checking it twice: 7 ways to measure social media

December 14, 2009

Why do we focus on digital marketing? (with traditional thrown in for support, of course) Because of digital’s metrics and the ability to measure all campaigns.  Tie these into print ads, television, radio, mailers and now you have an integrated campaign.
But when it comes to social media measurement, you have to get your metrics in [...]

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Rupert Murdoch, News Corp, Google, Bing and Steve Ballmer on a pony

November 25, 2009

Rupert Murdoch is mad. Not mad like The Mad Hatter in Alice in Wonderland, but mad like pissed off about stuff.
Search engine spiders index content of the sites owned by his company, News Corp, including The Wall Street Journal.  Sure, when people click on the stories, News Corp has the opportunity to sell them [...]

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Attend a conference without going

November 18, 2009

A few weeks ago, Brad wrote about the power of conferences combined with Twitter hashtags and the ability to connect with other conference attendees. While it’s true that this can be a valuable tool to connect with others while at a conference, you also have the ability to connect and utilize information from conferences that [...]

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5 reasons your small business can’t ignore Facebook anymore

November 11, 2009

According to Facebook’s advertising statistics, the social network now has more than 325 million users.
And it’s not slowing down.
Facebook’s stats are hard to believe.  I have a hard time grappling with some of the statistics myself (all stats below are from Facebook.com):

50 percent of Facebook’s active users log in every day
8 billion minutes are spent [...]

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