You'll get the money-saving, money-making answers

• What information should I include on our website to optimize conversions to bookings?
• What’s the best way to track Email and internet marketing efforts to know what works best?
• How can I use our website to get sponsors and sell more exhibit space?
• What incentives work best to get early bookings?
• How much lead time should I allow for promotions to get the highest response rate?
• How can I use lunches and socials to increase attendance?
• When should I use short versus long copy in marketing materials to generate maximum attendance?
• Which variables have the greatest impact on response rates and how should I test them?
• How much money should I spend on seminar/conference promotion?
• How many dates/locations of each program should I offer?
• What are the economics of using compiled, circulation and response databases?
• How can I use psychological price barriers to increase revenue?
• How do I minimize the tradeoff between my response rate and price?
• How can I convert more public seminar attendees into in-house clients?
• What are some pricing strategies I can use to fill empty seats?
• Which Email components should I use to drive traffic to the website and to increase registrations?
• What’s the best way to integrate direct mail, Email, space ads, and telephone marketing into our promotional campaigns?