Speakers

Ralph Elliott

Whether you're a leader of an association, a college/university administrator, or a private provider of events, you will leave a 'Ralph Elliott' workshop  with a battery of ideas and very specific ways to get more customers while holding on to the customers you have.

You will get simple but effective techniques that will build trust in your organization, remove obstacles to registration, and court fence-sitters to attend your events. Ralph's philosophy and his practical advice slogan are one and the same....You Will Learn How To Pack the House without Breaking the Bank!

You will find Ralph a dynamic seminar leader, having received rave reviews at more than 200 presentations around the world.  Internationally, he has presented marketing seminars in Oxford, England; Kaohsiung, Taiwan; Belfast, Northern Ireland; Brisbane, Australia; Dubai, UAE; Kuala Lumpur, Malaysia; Sofia, Bulgaria; and Auckland, New Zealand, to name a few..

Learn from him how he led the growth of a continuing education program from $70,000 USD to a multi-million-dollar program serving over 20,000 adult learners. Use his years of practical, hands-on experience to your advantage. Let him tell you how he developed, marketed, and presented literally thousands of seminar/conference programs.  

Andy Wetzler

Andrew Wetzler, President, co-founded MoreVisibility in October, 1999. Andrew writes extensively on Search-related topics in a variety of industry trade publications, is a member of MSN's Search Advisory Council, and is the Membership Chair of the Direct Marketing Association's Search Engine Marketing Council.

Prior to MoreVisibility, his background includes 10 years of Direct Marketing consulting where he taught organizations how to use better multiple channels to improve campaign performance. Andrew serves on the Board of Directors for Jambase.com. He holds a B.A. in Economics from Tulane University.

Stephanie Edwards

Stephanie Edwards, Partner of Conference Consultants Worldwide, has more than seven years of conference planning and contract negotiation experience.  A former conference director herself, Stephanie is finely attuned to the needs of clients looking for a conference venue.

Prior to joining Conference Consultants Worldwide, Stephanie was conference director at a firm that holds 50+ domestic and international conferences annually for emerging technologies. There, she was responsible for conceptualizing, contracting, and marketing domestic and international conferences, preparing and adhering to a strict event budget, and managing events onsite. In executing these responsibilities, Ms Edwards routinely negotiated hotel contracts and maintained positive working relationships with many hotels and regional franchise managers worldwide.

Stephanie has a BA in Creative Writing from Dartmouth College in Hanover, NH. She enjoys travel, fishing, horseback riding, mixed martial arts, and fiction writing.

Henry DeVries

Along with his best-selling books -- Self-Marketing Secrets, Client Seduction and Pain Killer Marketing -- the buzz building tools of Henry DeVries have been used to dramatically increase marketing results and leverage budgets for more than a decade.

In the past two years he as helped the continuing education arm of the University of California San Diego grow enrollments in certificate programs by 50%. He is responsible for communications for 4,600 classes that attracted a record 54,000 enrollees and revenue of $35 million. Formerly president of an Ad Age 500 advertising and public relations agency, he teaches public relations and is assistant dean for external affairs at UC San Diego Extension.

Henry speaks to thousands of executives each year, teaching them new ways to maximize revenues and increase lead generation results. Henry is the Career and Workplace Editor for the San Diego News Network and the founder of the New Client Marketing Institute, a research and training firm that focuses on the latest trends in lead generation.

Kathy Yeager

Kathy Yeager is President of Contract Training Edge, LLC, a firm specializing in workforce development , sales training, coaching and consulting. Kathy brings over 30 years of experience in marketing and selling contract training . She specializes in "how to" techniques for prospecting, effective sales calls, solution selling, proposals, closing, contracts, fulfillment, follow up and more.

Her unique presentation style and humor will give you the edge you need to achieve a higher level of effectiveness in selling contract training. She understands how to make proactive sales calls with targeted, qualified businesses resulting in high close rates, large contracts and the development of long-term relationships.The bottom line is that Kathy "gets it" and you will too after you hear her speak!

Brad Kleinman

Brad has been Director of Business Development at a high-growth Web technology company and is currently the Chief eMarketing Officer at WorkSmart eMarketing LLC. As CeMO, he is in charge of marketing efforts, as well as the eLearning Division, which runs conferences, workshops, and seminars across the nation. Brad has strong relationships with national organizations such as NCCET (The National Council for Continuing Education & Training) and NACCE (The National Association of Community Colleges in Entrepreneurship). He has worked with Virginia Western Community College, Anne Arundel Community College, Tallahassee Community College, Austin Community College, and many more.

Brad is a Certified Facilitator for the Kauffman Foundation's FastTrac NewVenture, GrowthVenture, and TechVenture Curriculum, as well as a certified Marketing Administrator for FastTrac. He has also been certified as a facilitator for Development Dimensions International (DDI), DiSC & Full Throttle Programs.

Mark Snow

Mark Snow is the Vice President of the Performance Technology Group at HRD Press – a worldwide leader in classroom and online learning. Chief among his roles at HRD is maximizing the marketing efforts and profitability of a group of nearly 500 independent consulting business spanning 5 continents. His list of successes with these businesses includes leveraging the power of webinar for transitioning leads into lifelong customers.

Mark is an active member of the American Society for Training and Development, The Institute of Management Consultants, The Society for Human Resource Management, and has spoken at more than 100 events on effective marketing for learning programs. His upcoming book Making the Leap to Consulting focuses on how to build a profitable professional services practice while avoiding the most common pitfalls.

Frank Colantonio

Frank Colantonio is Director of Continuing Education at The Canadian Institute of Chartered Accountants in Toronto, where he and his team of 25 are charged with the development, marketing and delivery of CPD programs and products to CAs, lawyers, and other business and finance professionals across Canada and around the world. The current portfolio of products includes 13 Conferences; 30 multi-day, in-depth courses; 4 self-study programs; and over 300 e-Learning modules.

Frank has over 20 years of experience developing and marketing successful CPD products in the areas of taxation, financial reporting and corporate governance, corporate finance, IT, and forensic accounting. He has been instrumental in evolving the Department from a provider of traditional, paper-based classroom programs to a provider of public and customized blended learning products using a mix of web-based and classroom methodologies and marketing the portfolio with a mix of traditional direct mail, e-mail and other web-based tools.