What your colleagues are saying

“Ralph Elliott guaranteed we’d leave this seminar with at least two new ideas...well I’m leaving with at least 51 excellent ideas immediately implementable when I get back to the office. A definite return on my investment.”

-Lucia Fusaro
Marketing Manager Concordia University, Montreal, QC, Canada

“You gave me over 100 ideas to look at when I get back to work. I am already reviewing one idea that will save me $20,000 this year.“

-Scott Murphy
Director, Technical & Professional Training, ASTM, West Conshohocken, Pennsylvania

“As a result of what I learned in your course, I increased the revenue from our major conference program from $400,000 to $1,000,000 in one year. I followed that with similar successes in other conference programs.“

-Michael Critser
Director, Reed Exhibition Companies, Norwalk, Connecticut

“I traveled from Auckland, New Zealand to Chicago to attend Ralph Elliott’s seminar. I had gotten my money’s worthy by lunch time the first day!“

-Mike Groves
Director of Executive Education, University of Auckland Business School, Auckland, New Zealand

"In my 17 years as Director of Continuing Medical Education, Elliott’s marketing course is the most useful one I have attended. Excellent delivery of relevant materials!"

-Rob Guerette
President, New England Educational Institute, Pittsfield, Massachusetts

“You asked me how the program might be improved...don’t change a thing! I attend approximately seven national conferences per year and your seminar has been by far the best I have ever attended.”

-Leona Draper
Executive Director, Illinois Municipal Utilities Association, Springfield, Illinois

“Your marketing session at the Distance Education and Training Council (DETC) Conference provided many practical, down-to-earth and excellent insights for our members. The DETC program was a great success, and that success was due in large part to your participation. I appreciate your outstanding presentation on how to market distance education!”

-Michael Lambert
Executive Director, Distance Education and Training Council, Washington, DC

“I was calling in changes to my conference registration forms and website as I was learning immediate great ideas to increase response rates. I really liked the fast pace and the combination of PowerPoint Don’t just take our word for it that Ralph’s workshops really work, hear what past attendees have to say...along with practical examples. Elliott’s information is very specific and actionable.”

-Rennay Barton
Director of Marketing Programs, MapInfo Corporation, Nassau, New York

“Your presentation was full of content and delivered in a dynamic and entertaining style. You provided so many good examples of what works, leaving our group with practical ideas, tips, and techniques that could be immediately implemented. I highly recommend your presentation to my MPI colleagues.”

-Danielle Bowman
CMP, IMPI Communications Board Liaison, Indianapolis, Indiana

“This was my fifth time attending this program and once again I am leaving reenergized about my job and with a list of new ideas I want to try. Ralph is an expert and excellent presenter."

-Kathy Schlafer
Marketing Director, Professional Bank Services, Inc., Louisville, Kentucky

“This is my third time attending and I received more value in the first ten minutes than the cost of attending. The only downside is that I could not sleep because of all the great ideas I picked up!”

-Lynn King
Director of Continuing Dental Education, University of Florida, Gainesville, Florida

“I attended a program taught by Ralph nine years ago, but the advances in the industry make the information new and relevant. This program is jam packed with usable information.”

-Steven Pearson
Manager of Conferences/Seminars, National Arbor Day Foundation, Lincoln, Nebraska

“This is my fifth time at this program..each time I come away with valuable stuff I can use! Ralph has a huge depth of knowledge on this subject and conveys it in an effective and engaging way.”

-Robert Bradford
President, CSSP, Vero Beach, Florida

“This is the best program on marketing seminars and conferences! Ralph's presentation skills and humor are excellent while providing so much information in two days. I have attended twice and can't wait to get back and start using all of the new ideas.”

-Char Alexander
Program Manager, Governor's Industrial, Safety and Health Conference, Olympia, Washington

What information should I include on our web site to optimize conversions to bookings?
What’s the best way to track email and internet marketing efforts to know what works best?
How can I use our web site to get sponsors and sell more exhibit space?
What incentives work best to get early bookings?
How much lead time should I allow for promotions to get the highest response rate?
How can I use lunches and socials to increase attendance?
When should I use short versus long copy in marketing materials to generate maximum attendance?
Which variables have the greatest impact on response rates and how should I test them?
How much money should I spend on seminar/conference promotion?
How many dates/locations of each program should I offer?
What are the economics of using compiled, circulation and response databases?
How can I use psychological price barriers to increase revenue?
How do I minimize the tradeoff between my response rate and price?
How can I convert more public seminar attendees into in-house clients?
What are some pricing strategies I can use to fill empty seats?
Which email components should I use to drive traffic to the web site and to increase registrations?
What’s the best way to integrate your web site, social media, direct mail, email, space ads, and telephone marketing into our promotional campaigns?