Your Intensive Workshop Agenda

EFFECTIVE SEMINAR/CONFERENCE MARKETING
TABLE OF CONTENTS AND TIME AGENDA

Increase Site Visit Time and Boost Conversions With 30 Website Copy Components

Ralph Elliott / Day 1 - 9:00 - 10:30 AM

• Creating landing pages that increase your email opt-in rate
• Overcoming the nine (9) most common objections to registering at your website
• Increasing your leads or inquiries for in-house or contract training
• Increasing the perceived value of your programs at your site
• Building in communication styles to capture both left and right brain visitors
• Getting conversions from generation X, Y, boomers, and the greatest generation

Spike Your Web Traffic with Search Engine Optimization

Andy Wetzler / Day 1 - 10:45 - 12 Noon

• Site architectural recommendations for best ranking potential
• Content is King! Writing content Google will recognize
• Linking tactics to boost site popularity and PageRank
• Best practices for getting to the top rankings for your keywords

Turn Click Flow Into Cash Flow With Search Engine Marketing Techniques

Andy Wetzler / Day 1 - 1:00 - 2:00 PM

• Making paid search a more valuable part of your seminar marketing
• How to gain results - top ranking results, with a limited budget
• Best keyword selection, bid strategy, ad copy and landing pages to get opt-ins
• How to use analytics to lower CPC and lift conversions

Effective Email Marketing for Turning Inquiries into Customers and Customers into Clients

Ralph Elliott/ Day 1 - 2:00 - 3:00 PM

• Email list building tactics to reduce churn
• Email design and layout recommendations
• Selecting optimal email timing and delivery
• Get higher email open and click-through rates
• Strategies/techniques to get past spam filters
• Optimal frequency of contact for effective email marketing
• Reactivate the deadwood on your email database

Eliminate Public Seminar Risk by Making More Income with Contract Corporate Education

Kathy Yeager / Day 1 - 3:15 - 4:30 PM

• How to fill the lead/inquiry pipeline so you know where to focus your sales efforts
• How to profile a prospect company for contract/on-site corporate education
• Finding the decision-maker and making the contact
• Selling solutions, pricing for profit, overcoming the objections and closing the contract sale
• How to deliver impact learning to guarantee future sales

Speaking of Contracts: How to Negotiate Recession- Proof Hotel Contracts

Stephanie Edwards / Day 1 - 4:30 - 5:00 PM

• Tools to get rid of attrition and lower your cancellation obligation
• Recession proofing your negotiated group rates
• How to put a cap on F&B, A/V and other ancillary charges
• Free incentives and perks from your venue based on performance

Capitalize on Facebook to Get More Seminar / Conference Attendees and Contract Training

Brad Kleinman / Day 2 - 8:30 - 9:30 AM

• Building a FB profile to complement seminar/conference marketing
• How to manage friends and lists to get attendance
• How to use FB events to drive seminar/conference registrations and contract training
• The Dos and Don'ts of running FB ads
• Six (6) measures of FB success and how to improve your numbers
• The top ten FB marketing tips to grow your programs

Stop Just Tweeting For the Fun of it and Start Executing For Profit

Brad Kleinman / Day 2 - 9:30 - 10:30 AM

• How to grow and measure your Twitter followers
• How to track and grow your Twitter clicks
• Getting registrations with Twitter: 5 monetization models
• Capitalizing on the sales cycle in Twitter
• Integrating Twitter with other social media for max synergy

How to Use LinkedIn to Nurture Business Relationship and Links With Other Social Media

Brad Kleinman / Day 2 - 10:45 - 12 Noon

• How to find and join the right groups
• How to find and join the right groups
• How to use groups to your advantage
• How to attract invites from prospects
• How to use your connections to benefit your business
• How and when to interact with fellow group members
• How to troll for new customers
• How to create an integrated approach of LinkedIn, Twitter, Facebook and YouTube to maximize your online exposure

Building Buzz for Your Events with Low-Cost and No-Cost Online and Off-Line Publicity and Sponsorships

Henry DeVries / Day 2 - 1:00 - 2:00 PM

• 27 buzz-building publicity hooks that the media cannot resist
• How to find indivisible piles of cash and promotion from sponsors
• Top Ten sure bets to generate publicity (and some long shots to avoid)
• The least amount you should get for a sponsorship package (don't make the rookie mistake of going too low)
• 5 ways to find companies and media outlets eager to sponsor your events, meetings, classes, newsletters and gatherings

How To Use the Web to Maximize Revenues from Post-Event Sales

Frank Colantonio / Day 2 - 2:00 - 3:00 PM

• Seven ways to maximize ROI in content development
• Why customers buy archived proceedings
• Five ways to package proceedings to maximize sales
• Lessons from iTunes©
• How to re-purpose content to create a higher-priced product
• Ten ways to use web communities to increase revenues and reduce cost

How to Make More Income From Your Customer Data Base With Webinars

Mark Snow / Day 2 - 3:15 - 4:15 PM

• The economics of why you must be doing webinars to improve your bottom-line
• Selecting the best topics and speakers for your webinars
• Pricing (public and contract) to maximize the bottom line
• Promoting your webinars so you get enrollments you need
• Webinar service providers you can use to "turn-key" your operation

Wrap-Up and Adjourn

Ralph Elliott / Day 2 - 4:15 - 4:30 PM