OUR TEAM
David Toth | Harlan Miller | Jeremy Borger
David Toth, CEODavid has spent the last five years working to maximize client performance in the digital environment. David has managed over 75 client projects and his experience in strategy, management and creative has lead to on-going success. He is a certified eMarketer and is an avid entrepreneur, currently on his third business. David is a graduate of Miami University of Ohio, where he received the "Entrepreneur of the Year" Award in 2008.
With a focus on execution and tactical integration, David focuses on creating clear and defined metrics to measure success and engagement - both online and offline. Creating a relationship with the client that leads to results has driven WorkSmart's success in creating a reputation in the digital space.
Connect with David on Twitter, Facebook and LinkedIn.
Harlan Miller, Senior Vice President, Creative
Harlan Miller is a highly experienced Marketing/Advertising professional with strong communication, creative and business qualifications and an impressive track record of hands-on experience across a wide variety of business sectors in planning, project and product management, advertising, sales promotion, direct marketing, public relations and creative strategy and development. He has the unique ability to successfully analyze an organization's critical business and marketing requirements, identify deficiencies and potential opportunities and develop cost-effective creative solutions.
Over the years Harlan worked on and/or managed a diverse number of accounts some of whom are: Cleveland State University, Cuyahoga Community College, The Ohio Lottery, Kelly-Springfield Tire, Forest City Enterprises and Development, WKYC-TV, WTAM Radio, The Original Cookie Company, General Tire, The Illuminating Company and the C&O/B&O Railroads.
Jeremy Borger, Director of Online MarketingJeremy helps our clients see where they are, where they want to be, how to get there and how to track it. Jeremy believes that organizations should start with a target demographic - who they're trying to reach - and a goal - what they want that person to do - and then build up everything around it.
Once you have your target and your goal, then you can begin to look at website optimization, tweaking your site around conversions and driving traffic through online marketing, both paid and organic.
Jeremy has been working online since 1999, with both small and corporate accounts, and is a Qualified Google Advertising Professional.
Connect with Jeremy on Twitter, Facebook, LinkedIn and his personal blog.
